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History of the BULA BRAND
In 1983, three US Ski Team members stopped in Fiji for a break before returning home
to Colorado. They loved the casual laid back ATTITUDE of the locals, the fun
colours and prints they wore. They were inspired and started making hats
and headbands from similar colours and prints and sold them to their friends,
family and a few local ski shops back home. They persuaded the US ski team
to make Bula the official headwear supplier. With ski racing so popular in
the 80s they received worldwide exposure and Bula was sought after all over
North America and around the world.
In 2001, Bula's DNA evolved when it relocated to Canada and became a Made in Canada manufacturer. BULA remains one of the few companies in the industry that manufactures its own products in North America to this day.
Thanks to our amazing BULA team, customers and partners, we're able to continue the BULA legacy and take the brand to new heights. Long may this journey continue.
BULA
IT'S AN ATTITUDE
2023: BULA celebrates 40 years in business
A TIMELINE OF BULA's HISTORY
1983
BULA Inc. established in Durango, Colorado by Greg Bardin, Chip White and John Goldsberry.
Bardin still manages the Colorado territory for BULA to this day.
Late 1980's
BULA expands
Internationally with global distribution
partners and licenses the brand in the European market
1994 - 1998
BULA is selected as the official headwear sponsor of the U.S. Ski Team in 1994 and 1998 Winter Olympics
2001
BULA is acquired by Filmar Corporation. BULA is permanently relocated to Montreal, QC, Canada and production shifts to Filmar's Canadian manufacturing facility
2003
BULA's "Blond Girl" ad campaign goes viral and wins several marketing industry awards
2004
BULA expands into Cold Weather accessories with the launch of balaclava, neck covering, socks, and base layer products. Cold Weather products grew to outsell BULA's namesake headwear products.
2010
BULA is recognized as a Canadian leader in domestic manufacturing in Report on Business. BULA is featured for it's Canadian manufacturing at a time when most competitors had already moved production overseas.
2015
BULA moves into its new state-of-the-art 60,000 square foot manufacturing facility located in Ville St. Laurent, a suburb of Montreal, QC, Canada. The new building also holds BULA's corporate offices.
BULA's LEGACY THROUGH PRINT MEDIA OF THE PAST
GET IN TOUCH WITH US
- If you would like to know anything about the BULA brand or company
- Are interested in becoming a BULA retail dealer
- Or have a question about any BULA product
Drop us a line at contact@bulabula.com