Bula gains world wide popularity. Top snowboarders Tim Windell and Terry Kidwell are sponsored by Bula. The Bula Bomber becomes most recognized snow hat in the world. Bula factory in Durango CO. is built to satisfy world demand for Bula products. Bula sponsors US, Swedish, and Norwegian ski teams, even King of Sweden and family adopt Bula as the official royal family headwear. Alberto Tomba, JFK Jr. and Woody Harrelson become Bula fans!